Determining & supporting

Supporting products:

• These are the products that generate the majority of revenue. They often have broad appeal and are ordered by many customers.

• Examples include popular dishes or drinks that sell well, such as a hamburger or a cappuccino.

• These products contribute to the stability of sales and are essential to the success of the company.

Defining products:

• These are products that distinguish your business from the competition and contribute to the image or positioning of the company.

• They often have a higher margin, but are sold less frequently than carrier products.

• Examples could be unique or luxurious dishes, such as a home-made truffle risotto or a specially brewed house beer.

Essentially, load-bearing products provide a steady stream of revenue, while defining products help to profile your business and give customers a reason to choose your business specifically. Both types of products are important for a well-balanced assortment.

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